SMARTWEALTH FINANCIAL INCORPORATED
If you're looking for help with planning for life insurance in Winnipeg (or you want a second opinion on coverage you already have), you're in the right place!
Life Insurance & Financial Guidance in Winnipeg
At our Winnipeg office, we help clients compare life insurance options (term and permanent), review existing coverage, and build simple protection plans that align with their real-life family, mortgage, business, and long-term goals.
[Office meetings are by appointment, so you get private, focused time.]
Address & Contact
SmartWealth Financial Incorporated
798 Sargent Ave., Winnipeg, MB R3E 0B8
Winnipeg Office: 204-818-2380
Toll-Free: 855-336-0848
Office Meetings: By appointment
Call our Winnipeg Office
Parking Options
Parking is available along Sargent, Arlington, and Alverstone streets. Depending on traffic, private parking is also available behind our building strip.
Insurance Services in Winnipeg
We help you choose coverage that fits your goals, budget, and timeline, including:

Life Insurance
From family protection, debt/mortgage, income replacement, to estate planning, and generational wealth building. We can help you plan the life insurance that supports your goals.
Related page: Life Insurance in Winnipeg.

Living Benefits
Personal critical illness, disability, and health insurance plans covers you for major health events not covered by Manitoba Health as well as income protection in case of illness or injury.
Related page: Disability Insurance in Winnipeg.

Financial Planning Support
If you want more structure with your money plan, we can help you organize and strengthen the basics, such as home purchase, emergency funds, educational funds, and retirement planning.
Related page: Financial Advisor in Winnipeg.

Policy Reviews
If you already have life insurance and want a clear breakdown for future planning. We suggest periodic reviews of your insurance plans, as life does change along the way.
Why Winnipeg Clients Choose SmartWealth
Simple explanations
With SmartWealth, you won’t be left guessing or overwhelmed.
We take the time to explain your options clearly, without jargon or sales pressure. You’ll understand what you’re buying, how it works, and why it fits your situation before you ever make a decision. Our goal is clarity first, so you feel confident — not rushed.
Strategy first, products second
Your plan comes before any recommendation.
We start by understanding what you want to protect — your family, your income, your business, or your long-term goals. From there, we look at solutions that actually support that strategy, instead of trying to fit you into a product. If something doesn’t make sense for you, we’ll say so.
Built for real life changes
Your plan shouldn’t stay frozen in time.
Life changes fast — marriage, kids, career moves, new debts, or business growth. We help you review and adjust your coverage over time, so your plan keeps working as your life evolves. What made sense five years ago may not make sense today, and that’s okay.
Local, appointment-focused support
Personal help, not a call centre.
We’re locally based in Winnipeg and meet by appointment, so you get focused, one-on-one time. Whether we meet in person, by phone, or online, you’re dealing with someone who understands local realities and takes the time to walk you through your options properly.
What to Expect in Your First Appointment
Most first appointments are straightforward:
- We talk about your goals (family, income, debts, legacy)
- We review what you already have (if anything)
- We map out options (coverage types, amounts, rough costs)
- If you want to proceed, we explain the next steps (application + underwriting)
If we’re not a fit, we’ll tell you.
Service Areas Near Winnipeg
We support clients across Winnipeg and nearby areas, including:
St. James
West End
Polo Park area
River Heights
Downtown Winnipeg
St. Vital
East Kildonan
Transcona
Wholseley
Corydon Village
Tuxedo
St. Boniface
Not in Winnipeg? We're licensed to serve the whole province of Manitoba!
We're also licensed in the provinces of Alberta, British Columbia, and Ontario.
Simply use our appointment booking form to book a virtual appointment and we can meet from the comforts of your home.
FAQ
Do you meet in person or online?
Both. Many clients prefer video/phone appointments. In-person meetings are also available, all are by appointment only.
How much life insurance do I need?
It depends on income, debts, family responsibilities, and your goals. We’ll help you estimate it simply so you’re not guessing.
Do you offer same-day appointments?
Sometimes, depending on availability. If you need help quickly, call our Winnipeg office and we’ll do our best to fit you in.
What should I bring to the appointment?
If you already have coverage, bring your policy summary (or a screenshot). If not, just have a rough idea of your income, debts, and who you’re protecting — we’ll guide you from there.
Can you review an existing policy?
Yes. We’ll explain what you have, what it’s doing well, and what gaps (if any) you should consider.
How long does it take to get approved for life insurance?
It depends on the type of policy and your health history. Some applications can be quick, while others need medical questions or exams. We’ll explain the typical timeline before you apply.
Is there a cost for a consultation or policy review?
There’s no cost to talk or to review your current coverage. If you decide to apply for a policy, we’ll walk you through the costs and options clearly before anything is submitted.
Do you work with clients outside Winnipeg?
Yes. We support clients across Manitoba, and we also work with clients in other provinces we’re licensed. Phone and video appointments are available.